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Truth, Authenticity and Influencer Marketing

[Free Takeaway Inside – Instagram Macro Influencers in the United States]

It’s a sad fact that ads today have become intrusive to such an extent that more and more users have started installing ad blockers to stay away from... (More)

Data Silos in Marketing Analytics: Duplication, Disconnect and Disaster

[Free Takeaway Inside -17 Must-Use Analytical Techniques Across Marketing Life Stages]

In order to accelerate marketing transformation, we invest in a wide variety of digital analytics technology – web analytics for tracking website data, a marketing automation tool... (More)